Back on the water for another 5 miles took us through some of the most beautiful riverbank that I have ever seen. The rock formations that towered above us with cottonwood trees lining the banks. This was not even the "pretty" part- according to the guides. We had some challenges getting downstream due to the low level of the water. There were many rocks exposed that rafts were getting caught on. We were caught on a particularity nasty little bugger that provided quite a challenge to us. First, since there were so many boats behind us, we were intentionally bumped by the guides to try and loosen the rocks grip. This did nothing. So we started to try and leverage our weight to one side of the boat or the other, and the front and back of the boat all to no avail. Next came the wiggle- Amy instructed us to rock back and forth to try and get the water to pick us up off the rock, and it seemed that it would work, but it took us getting in sync to make it happen. Our team called out "Right" and we leaned right, "left" and we leaned left- back and forth, left and right, one and two, and we were let free! When your team is pulling in different directions you go nowhere, if you fail to plan - even pulling together in the wrong direction will lead you down the wrong path together, but if you slow down and create a plan, and execute it in concert - you arrive together at the correct destination.
CAMP
We arrived at a beautiful sandy riverbank that would be our camp, and the guides had already begun to set up, and unloaded our dry bags. The first order of business was to be given some training on proper "Groover" etiquette. Not to long ago, on river expeditions like this, the travelers would sit on the ammo can to do their business, and the hard metal walls would leave grooves in their backsides, hence the name "Groover." Contrary to what I had previously been taught, urination should not happen on the ground, or in the groovers. We were told, not so subtly, that peeing into the river was mandatory when inside of a national monument. Not a big deal for most of us on the trip, but we had people with us who had never even slept outside. Just another area of growth, or an experience to talk about when we get back.
One of the activities that the guides set up for us was a brief introduction to 'Swift Water Rescue' in the river. We split into two groups and practiced what happens when a boat flips, how to flip it back over, and still stay safe. The other group started with tossing a throw bag with floating rope to try and save a person floating down river. The throw bag operation was one that I was familiar with, but the technique was a bit different as far as anchoring the line to you. The big difference was that after throwing the bag to the victim you held the rope in one hand behind your back- using your waist as a friction device so you could let go and prevent being pulled in the river as a victim as well.
Turning a flipped boat was fairly straight forward where you clipped into the side line with other members of your team, and lean backward righting the boat in the process of falling. This was another team building exercise in disguise, and took coordination on all members of the team. We witnessed some people struggling to get the momentum to right the boat due to a failure to be in sync. One of the guides showed us how he was able to do this all on his own, and of course I wanted to try as well. One of the other guides had to pit me against the guide to see who could do it faster, and an amazing thing happened. I was able to beat the guides time by 14 seconds. He was at 34 seconds from start to finish, and I was at 20 seconds flat. Now this is not because I am secretly a coxswain, or some other boatman- I was just 'in-flow' - that spot where everything just clicks, no errors made, and it just happens as if it were the intention of the universe to make it so. I attribute this to my earlier statement of genuine curiosity. Being there in the moment, not distracted by any outside triggers, just being.
FUNDING
During the course of this trip there were many conversations that happened between the attendees that could have been great topical lectures around the fire. If I were able to recite each of these verbatim from memory I could save you $200,000 in college tuition. One of the most eye opening talks started at lunch time one day, and continued around the campfire that night, but did not culminate until the following day. "Sweets" (AKA Melissa Baker) of Fenwick Brands lead the conversation, with help from many other VC's in attendance on Funding in general. She started with asking the entrepreneurs what our biggest challenge with raising funds is. She was able to whittle down the answers that we provided to just a few areas to focus on.
One of the biggest topics that were discussed was how to formulate your financials. It is not uncommon for a startup to be post revenue, and right on the precipice of large scale growth, but not able to get passed the tight rope of client care and growth. In most cases an influx of cash will help to propel them forward and enable hires, marketing, sales, and general client acquisition at a pace not previously seen. For these companies, the financials need to show that you have had a history of growth, and that with an investment that growth will increase X times. It is a balancing act that needs to reflect truths, hopes, and expectations. VC's are not going to look at your financials as a make or break part of due diligence, but if you are untruthful in the history it does not matter what the upside potential is, you have lost credibility.
Another topic that was on the tips of everyone's tongue was how to make "the best pitch deck" that would cover any investor that you speak with. The short answer is that you can not. It takes so much time and energy to make a great pitch deck that will satisfy a small handful of investors, that you should keep that deck fresh, and make revisions as needed. The caveat to this thought was that if you are going to be speaking to hundreds of potential funding sources, you should be taking the time to understand what the differences are for each of them, and tailor the deck to their liking. So many firms have examples of "the perfect deck" on their website, and not one of them are the same. Take advantage of that fact and create multiple versions of your deck, and name them so you remember who, or what kind of investor that it was for.
The last topic that I want to mention is the thought that the VC invests more in the entrepreneur than in the business. This one caused a lot of conversation to happen between the different investors in attendance. The idea that someone would invest in a person or team above the business is a misstatement. It is not that the business takes the back seat in the deal, it is the fact that the founders are just as important if not more so than the potential of the business. Imagine that you have an unlimited source of business ideas that have legs (can stand on their own), which business do you choose to pursue? For people like myself, and many others that were a part of the adventures academy this year, you choose the one with the most chance of meaningful impact. For others it may be to choose the business with the greatest potential of making them millionaires. In the investors mind, the business has to have a clear path to profitability, it has to be able to sustain market fluctuations, and must not be so niche that the corner of an industry that it serves is not going to disappear. If two businesses meet these requirements, which do you choose to support? The business with the people that you can see yourself working with day in and day out that are more than able to deliver on their goals. This is why the 'adVentures Academy' is so powerfully different- Cultivation of meaningful relationships before possibility of business engagement.
One of the goals of this trip is to get to know the people that you could potentially be working with, how they operate, and how they handle adversity. The entire trip consisted of little challenges to break free from your comfort zone, but one moment in time captured this perfectly. While having lunch mid-day and listening to the final portion of the funding discussions, the weather changed from hot and sunny, to dark and cold as a thunderstorm blew over. This is not abnormal for Colorado weather, in fact- afternoon showers are to be expected, but as the lightning cracked at the mountain peaks near us, and the thunder sent roars echoing down the canyon, people started to feel uncomfortable. There could not have been better timing for this onslaught of cold rain then during a discussion about the tribulations of raising funds.
The rain was ice cold, and those of us had shed our outer river layers as to avoid overheating found ourselves soaked through and shivering. The rain was coming down with such force that it made the river look as if it were a rushing mass of boiling water. This was the moment that some wanted to call time out for safety reasons. Was this worth the risk? I am no Meteorologist, but I do know that water is a great conductor of electricity. Most of us decided to wait out the storm- assuming that it would pass shortly, and we would find ourselves back on the water. Others understandingly decided to ride back to camp in the bus that was there to pick up our gear. There were no judgments made one way or the other, and had I not wanted to complete the trip from start to intended finish, I may have found myself on that bus as well. The last part of the river was quiet and relaxing, having just experienced a small challenge as a team, as part of a larger goal was rewarding. This was the moment that the trip was meant to create for me.
Once we were back in camp, with our tents set up, we took the opportunity to change into some dry clothes. Gillian gathered us all under the large canopy to discuss the importance of branding, and aligning the way that you see yourself, with the way your clients see you. There were some amazing stories told of how they were able to help make massive changes in the level of sales for a product by researching how people felt about the product name containing "Soy." The changes that they made increased retail sales drastically. I would have never thought of such a thing. It made me realize that there is much more to a brands identity than its mission statement and logo.
WINDING DOWN
The last night that we spent in camp was a bit free form. By this time people had connected in ways that do not usually happen so quickly. High intensity activities as a group coupled with personal vulnerability in the team setting opened doors that would have stayed shut. We had one more activity to end the day. Remember the Aspen Chip I mentioned earlier? This was the time to bring those back out of our packs. We all formed a circle around the fire pit again, and placed our chips on the ground. We had been asked to write on these pieces of wood what it was that we wanted to gain from this experience, and now we were being asked to pick a different chip reflecting something that we had received from it.
The format was that one person would pick a chip, read the word and talk about why they chose this specific chip. The original person who wrote that chip would then talk about why they wrote what they did, and elaborate on it in any way that they wanted to. Some people were on such a wavelength that they picked each others chips. One of the people that I had been spending a lot of time with picked my chip, and then I picked one of the other persons chips that I had gotten to know very well. This happened a lot, and I realized that going through this event together we connected more that we knew, and we were "in flow" together. One of the most amazing things that I realized from this exercise was that with your intentions set you can attain what you are looking for, but you will also gain so much more. I had set out to experience this event with "Genuin-Osity" to experience the trip, and connect with people that I did not yet know. I left the trip having provided advice, insight, ideas, and having become helpful to others on this 'adVenture.' What an amazing paradigm shift.